Guides

Packaging Guides for People Who Have to Specify It

Practical notes on measuring, board choice, printing and ordering, including the trade-offs that suppliers usually leave out.

Flat die-cut cone sleeve samples laid out for inspection before ordering
Buying

Choosing a Cone Sleeve Supplier in the UK

A short list of questions that separates a supplier who will quote properly from one who will quote quickly.

Questions We Are Asked

Who are these articles written for?

People buying printed packaging for a food business, usually for the first or second time. They assume no print knowledge and set out to answer the questions that come up before a quote request rather than after one.

Which article should we read first?

If you have never ordered a sleeve, start with sizing, because an incorrect size cannot be fixed by anything downstream. If you already know the size, artwork preparation saves the most time and the most reprints.

Do the articles quote prices?

No, and that is deliberate. Unit cost moves with quantity, board, colour count and finish, so a figure written into an article would be wrong for almost everyone reading it. Pricing comes from a quotation against your specification.

Are lead times covered?

Not as published figures. Turnaround depends on the print method, the finish and how busy the season is, so it is confirmed on the quotation for your job rather than promised in advance on a page.

How often is new writing added?

When there is something worth adding rather than on a schedule. An article that repeats what three others already say makes the set harder to use, so the count moves slowly and on purpose.

Can we suggest a topic?

Please do. Questions that arrive by email are where most of these came from in the first place, and a question asked twice by different buyers is usually worth a page of its own.

Is there a feed we can subscribe to?

Yes, there is an RSS feed at /rss.xml which any reader application will accept. It carries the article titles, summaries and links rather than the full text.

Do the articles apply outside cone sleeves?

Most of them do. Sizing from the product, preparing artwork, choosing a board and planning for a seasonal peak work the same way whether the item is a sleeve, a tray, a cup or a bag.

Are these written by the people who quote the jobs?

They come from the same specifications and the same recurring email exchanges, which is why several of them spend more time on what goes wrong than on what to buy. That is the part buyers ask about.

Can we reproduce an article?

Ask first and the answer is usually yes for a short quotation with a link back. Wholesale republication is not something we agree to, because a duplicated page helps neither site in search.